CCT works with companies to structure such marketing programs that drive both revenue and profits by targeting the right customer segments.

We recommend our clients on brand management, including evaluating and strengthening brand performance, validating the profile of each brand’s key consumer segments, understanding the key factors driving consumer purchasing behaviors, and identifying growth potential through new channels.

We also help clients optimize their marketing & brand portfolio strategy by gaining comprehensive market understanding of the competitive environment, packaging types, pricing and RTM strategy.